The Design Of Your Website - Market & User Base

By Romario Fitzgerald on September 18, 2018

How to Ensure Your Website Design Fits Your Target Market


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Websites have been around for a long time and a lot has changed since then, new technologies have been developed to make the web design and development process easier. With the advancements in technology, creating a fully functional and user-centric website is as simple as a few clicks of a button, whether that website can actually deliver on what you want it to do is another matter altogether – this where Fleeksite comes in, by helping you create completely custom tailored websites so you can focus on your craft, produce content and watch your online presence grow almost effortlessly.


With the many website development platforms and services out there today, you may feel overwhelmed about the design process and forget about the more important reason why you chose to create the website in the first place – your users.

That said, in this article, we hope to let you in on some of the best practices to consider when thinking up a concept for your website. This is to ensure that your final product (the website) matches the needs of your target market, especially if you’re thinking of doing your web development in Jamaica.

So without further ado, let’s get on with it!

First, try to research your target audience

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First off, you need to understand the type of users that will or may be using your website.  This point cannot be overemphasized, as missing it here may not be good for business. Since your audience is the reason for your website, it is important that you get to know about them. This can be done using analytics or doing some reading on the web about your industry and the most popular websites in it, taking geographical location in consideration as well. As a web hosting service in Jamaica, Fleeksite will help you with the needed target audience data that can make a difference to your business.

With that said, there is a possibility that you might not have any particular kind of audience in mind during the process of creating your website. In such a scenario, you can carry out a market survey or look at the buying trend of your past clients. If you don’t have any of these, don’t worry; we can help you get the needed research for the industry you wish to major your business in.

Secondly, analyse data and behaviour of past site visitors,  if any

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Following from the previous point, if you are thinking of doing a complete website redesign, it will be helpful for you to carefully understand the browsing behaviour of your past site visitors through the analytics. That way,  you will be able to get a good understanding of your users’ browsing patterns, which in turn can help you decide the proper place to position different elements on your website. 

Learning from the data of visitors to your site will aid an understanding of what your users’ interests are, and how to capitalize on them. For instance, if you observe that most of your users view your contact page, you can choose to put your contact information on every page of your website - and even better A lead form on every page, so you can know exactly which page triggered the decision to contact you.

Thirdly, use relevant content

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In developing and launching your website, do remember that relevant content is what drives website leads. The popular saying that “content is king” means more than you think. When designing your website, you should try to ensure that your website design specs match your user's needs by using content layouts that they will find useful, one that will prompt them to take a buying action.

To make your website (and in extension, your business) stand out, try to include unique content in your website. Apart from this, you should also put in extra effort to ensure that all the articles, images, and other forms of content on your website are clearly visible and easy to understand by your readers.

Wrapping it up

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To conclude, before you sign up with any Web development company, ensure that you understand the tips mentioned in this article. Also, knowing is not complete in itself. You should also try to put your knowledge into action – that’s where the power lies. 

Now that you know how to design for your audience, the next step is to act. Here at Fleeksite, we will make your web design and analytics work a whole lot easier. You can count on us to deliver quality projects and keep you informed of our progress all the way. Contact us now and let’s discuss how to move your business forward.