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For your business to get ahead, people need to know about it, and the most efficient way to get people aware of your business, is it to have it online. This is why company spend hundreds of thousands - even millions of dollars on digital marketing, it's just that essential.
We're going to have a light overview of the most common ways to expose your business online.
Create Social Media Accounts
Everyone is on social media, it is the playground of influencers and businesses, it's where information is circulated the most and consequently, it's where things are discovered and popularised the most, you want your business to be one of these popularised discoveries, but that won't happen if you don't take control and be an active member of the community, so always be posting and checking up on your social media accounts. 
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Email Marketing
Believe it or not, email marketing is still one of the most effective ways to get a message out to people. It continues to prove its effectiveness over all these years. An effective and professional email will grab your recipients attention and attract them to your product - even if they choose not to respond the first time. Your product or service will be on their minds, and thats just what you want.
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Advertising
Advertising online comes in many forms, a growing form of advertising is Social Media Advertising due to its great reach and specific targeting as the platform has detailed information on its members and can give you the ability to choose the demographic you wish to advertise to. Another form of advertising is using services like Google Adwords or Google Adsense which may target a more general audience if you so choose another benefit of this is that most people use google for their searches so your ad will be that much more discoverable if you play it right.
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Influencers
Influencers are popular entities/parties. These individuals have accounts or followings which can range in the tens of thousands to millions, and they can promote your products to their audience on a more personal level than typical advertising. This has become a legitimate career path in recent times as more and more businesses are contracting influencers to promote their offerings.
